Visual PR

This is an article from the National Post regarding how Public Relations using a photo spread in National Geographic could impact the public. The popular magazine used pictures to show the world the environmental story they want to tell about the oil sands in Alberta. Some of the people that will be affected by this article will be the corporations/companies and workers that are working in the oil sands, who provide an income for their families. Environmental activists and both governments in Canada and the United States will have some work to do to re-educated the public about this environmental issue. It is a PR concern because National Geographic has such a major audience that may or may not be influenced by these photos. The quote that grabbed my eye from the article was, "This photo shoot for the magazine's influential global audience is described as the "baby-seal moment" for Alberta's oil sands".