Shortcovers

This article came from the Globe & Mail. It's about a new service called "Shortcovers" provided by Indigo for the public to use to download e-books to their smart phone or computer. Indigo wants to break into the U.S market. Stakeholders in this article are: Indigo; Amazon and the Sony Reader which offers a similar service; the public; book stores in Canada like Chapters, Coles, Smithbooks and Indigo Spirit; multi-national companies such as Random House, Simon & Schuster, Harper Collins and Harlquin; Canadian publishers, self-published and unpublished writers can also submit pieces of their work. The PR issue in this article is to explain how Indigo will merge into this new service to keep up with the public and the electronic world. The Shortcovers Sloagan is "Find Your Next Great Read" which is a Commercial PR method used for marketing purposes. The quote I took from the article is "consumption of digital media is really starting to ramp up", "people are reading differently" by Michael Serbinis the VP of Information Technology, Marketing and Online Business. Everyone is the audience.