Canadian Company Focuses on Stopping Internet Virus

The non-profit organization that represents those who hold a .ca domain are trying to protect the reputation of the Canadian Internet Registration Authority by focusing on eliminating a virus that has disrupted its users. The virus is known as the Conficker worm or the Downandup worm. Stakeholders in this article are the CIRA, CIRA CEO Byron Holland, Internet groups, businesses that are led by Microsoft, Internet Security experts, computer and Internet users. "This is the first virus that's really focused on domain names as part of propagating the virus itself", "They'll try to create a smoke screen of many, many thousands of domains that are being communicated to amon which that single or very small limited number of command and control domains will be hidden" says Holland. The PR issue is an Education/Public Awareness campaign as well as a Reputation/Image campaign to regain the trust from the public and internet users who hold the .ca domain. The audience is everyone and every business who hold the .ca domain and people who use computers and internet with .ca addresses. I'm having trouble putting up the links but its on the cbc.ca news.

Session 3

Alright class... ready to giver all week...

Shortcovers

This article came from the Globe & Mail. It's about a new service called "Shortcovers" provided by Indigo for the public to use to download e-books to their smart phone or computer. Indigo wants to break into the U.S market. Stakeholders in this article are: Indigo; Amazon and the Sony Reader which offers a similar service; the public; book stores in Canada like Chapters, Coles, Smithbooks and Indigo Spirit; multi-national companies such as Random House, Simon & Schuster, Harper Collins and Harlquin; Canadian publishers, self-published and unpublished writers can also submit pieces of their work. The PR issue in this article is to explain how Indigo will merge into this new service to keep up with the public and the electronic world. The Shortcovers Sloagan is "Find Your Next Great Read" which is a Commercial PR method used for marketing purposes. The quote I took from the article is "consumption of digital media is really starting to ramp up", "people are reading differently" by Michael Serbinis the VP of Information Technology, Marketing and Online Business. Everyone is the audience.

Visual PR

This is an article from the National Post regarding how Public Relations using a photo spread in National Geographic could impact the public. The popular magazine used pictures to show the world the environmental story they want to tell about the oil sands in Alberta. Some of the people that will be affected by this article will be the corporations/companies and workers that are working in the oil sands, who provide an income for their families. Environmental activists and both governments in Canada and the United States will have some work to do to re-educated the public about this environmental issue. It is a PR concern because National Geographic has such a major audience that may or may not be influenced by these photos. The quote that grabbed my eye from the article was, "This photo shoot for the magazine's influential global audience is described as the "baby-seal moment" for Alberta's oil sands".

check this out!

Healthy Heart

I found this very interesting article today at CTV.ca.

Session # 2

Yup, we're all set!